Victoria Beckham Beauty’s Chinese retail deal is ‘key’ for the brand’s growth, says CEO

The beauty brand of the former Spice Girl band member is expected to tailor its beauty offering to meet the needs of Chinese consumers and will be stocked via Alibaba’s Tmall marketplace

Victoria Beckham Beauty has ramped up its e-commerce presence with a new retail deal on China’s Tmall Global site.

The brand will be hosted alongside a number of big name beauty brands including Chanel, Fenty Beauty and Revlon as many brands use the platform as an entrance to the market.

Speaking exclusively to Cosmetics Business about the brand’s new retail deal, . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business