Was Dove right to mock Trump in #AlternativeFacts ad?

Published: 8-Feb-2017
Marketing

The Unilever brand's latest ad poking fun at the Trump administration has gone viral on social media, but could there also be repercussions?

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At the end of January, Unilever brand Dove took out a print ad in The Times and The Guardian that went viral – but not for the reasons you might first think.

The ad poked fun at Trump’s Counselor Kellyanne Conway and her use of the phrase ‘alternative facts’ on Chuck Todd’s Meet the Press show.

The brand printed a list of its very own #AlternativeFacts, which soon dominated social media feeds. But was the campaign really a good idea?

Since Conway first used the phrase to defend Press Secretary Sean Spicer's claim that

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