Water is a fundamental ingredient in most beauty products, but it’s fallen out of favour with consumers. How are beauty’s H₂O-dodging alternatives shaping up under the microscope?
H₂O – it has multiple dedicated songs, an Australian TV series with the same name and a London bus route that will take travellers from Hounslow to Twickenham. But, more commonly, it is known as the chemical compound for water, the substance we as humans (and pretty much any other living creature) cannot live without.
A far more important task than keeping most living organisms alive, the element of two hydrogen atoms and one oxygen is hailed in the beauty world for its beneficial effects on the skin.
Touted as the treater of acne, . . .
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