Natural beauty brand has partnered with non-profit Borneo Orangutan Survival
Natural beauty brand Weleda has partnered with Borneo Orangutan Survival (BOS) to support a new project that will hep protect the endangered orang-utan in the region.
The campaign will focus on stopping deforestation in area by securing land rights of the inhabitants of Mantangai Hulu, a province in Indonesia, which the non-profit organisation says will protect the orangutans’ habitat and help local people maintain their economic independence in a sustainable way.
Vast swathes of the orangutan's habitat have been destroyed to make way for palm oil plantations, with the subsequent palm oil that is produced being readily used in the cosmetics industry.
Weleda has pledged €100,000 to the project, which is expected to run for 20 months.
“With BOS we have found the right partner to continue to pursue our sustainability goals,” said Annette Piperidis, Sustainable Sourcing Manager at Weleda.
“BOS looks after homeless animals in rescue stations, protects their habitat and through reforestation creates new areas in which the animals can be reintroduced into the wild.
“Orangutans can be protected in the long term and their habitat preserved only if we understand the local people and integrate them into the project.”