Why dopamine beauty is having its moment in 2022

By Alessandro Carrara | 22-Sep-2022
Colour Cosmetics Fragrance Skin Care

Dopamine beauty is the summer consumer trend to help consumers beat the winter blues

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Between a growing cost of living crisis and the outbreak of war in Europe, 2022 has proven to be a challenging year for positivity.

In recent months, however, there has been an uptick in beauty lovers experimenting on bold and bright colours, tapping into the aptly named ‘dopamine beauty’ aesthetic.

Almost standing in opposition to

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