Why dopamine beauty is having its moment in 2022

By Alessandro Carrara | Published: 22-Sep-2022

Dopamine beauty is the summer consumer trend to help consumers beat the winter blues

You need to be a subscriber to read this article.
Click here to find out more.

Between a growing cost of living crisis and the outbreak of war in Europe, 2022 has proven to be a challenging year for positivity.

In recent months, however, there has been an uptick in beauty lovers experimenting on bold and bright colours, tapping into the aptly named ‘dopamine beauty’ aesthetic.

Almost standing in opposition to

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like