Why this multi-million pound indie brand has left British retailers

By Sarah Parsons 14-Aug-2020

Stu Jolley, a former Boots analyst and founder of Electric Ink-turned-Stories & Ink, discusses the constraints of traditional beauty retail

Why this multi-million pound indie brand has left British retailers

The maker of tattoo skin care brand Electric Ink has pulled out of British retailers to rebrand as a D2C model.

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The move follows...

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