With each passing year more businesses than ever are gaining their B-Corp status. But are its standards beginning to slide? Cosmetics Business investigates
B Corp was founded by non-profit B Labs in 2006, with the first 82 Certified B Corps achieving the status in 2007
More than 1,000 businesses became certified last year, pushing the total number enrolled on the sustainability-focused scheme to 6,153 at the time of writing.
It is an aspect B Labs, the non-profit behind the scheme, is often keen to celebrate, with frequent media communications pointing to the growing number of businesses on its list.
For this year’s B Corp Month, B Labs also focused its efforts on shining a spotlight on exemplary brands with its ‘Go Beyond’ campaign.
While the influx of companies can be considered a win for environmentalism, there is also evidence that the space is becoming oversaturated....
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Or
Subscribe now to premium content on Cosmetics Business
