CurrentBody is launching a four-month pop-up boutique at UK shopping destination Bicester Village in Oxfordshire in The Beauty Tech Group-owned brand’s latest physical retail expansion.
The 154sqft space, housed in Village’s Glasshouse (Unit 99), will open on 15 May, enabling visitors to shop and discover CurrentBody’s beauty technology product line-up.
This includes LED face masks, laser hair removal and radiofrequency handheld devices.
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The new pop-up follows CurrentBody opening its first-ever UK bricks-and-mortar clinic in March last year in an effort to ramp up its brand awareness.
The ‘CurrentBody Skin: The Clinic’ merged advanced treatments with the brand’s at-home beauty devices.
However, this new boutique pop-up has been designed to offer a more streamlined, accessible introduction to the brand’s at-home devices.
Interactive iPads featuring before-and-after results will further support the in-store experience, allowing customers to explore real-life efficacy and outcomes.
This new opening marks a significant milestone for The Beauty Tech Group as it continues to “expand its luxury retail footprint”, Laurence Newman, CEO and co-founder of The Beauty Tech Group, told Cosmetics Business.
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