Pleasing, the lifestyle brand founded by singer Harry Styles, has opened a three weeks-long pop-up in Amsterdam, Netherlands, that claims to explore the senses.
“Touch, smell and hear your way through a new portal into the world of Pleasing,” said the brand on its website about the PleasingLand activation, which opens ahead of the singer’s ‘Together, Together’ tour kicking off in Amsterdam on 16 May.
Have you launched an innovative product, brand or campaign in the past 12 months? Then you could be in with a chance of winning at this year's new and improved Pure Beauty Awards 2026. Click here for more information.
Taking place from today (15 May) to 7 June, the PleasingLand pop-up includes a “scent arcade” for discovering the brand’s range of fragrances.
“A playful prompt brings you on an intuition-led journey that ends with our olfactory oracle pointing you in the direction of the Pleasing fragrance meant for you,” the brand said.
A fully immersive music world also features in the The Pleasing x Loop discovery room, which comes ahead of a collaboration with the earbuds maker.
Two co-branded earbuds are due to launch on 20 May.
Meanwhile, “touch becomes a full-body experience through texture, colour and free Pleasing Polish Station”, where visitors can get their nails done.
As well as Pleasing’s range of beauty, fragrance and apparel, guests can also access exclusive product drops.
It is not known if the pop-up will move to further locations, however in promotion around the Amsterdam event, the brand teased that “you will be the first to know if more locations enter the mix”.
Pleasing ran global pop-ups in London, UK, as well as New York City and Los Angeles in the US, in 2022 to celebrate its first anniversary.
Pop-ups have also taken place in several locations since then, including New York City and Los Angeles for Christmas in 2024, and Selfridges department store in London.