No sweat

Published: 25-Oct-2006

Adidas (Coty) has launched Action 3, a deodorant developed with athletes, including Zinedine Zidane, and claimed to be the first high performance, anti-perspirant deodorant to absorb sweat from the skin.

Active Absorbent Complex technology was developed to soak up moisture while anti-bacterial properties fight odour. Adidas claims that Action 3 delivers 81% moisture control.

The deodorant comes in four variants, including: intensive, with high levels of active ingredients for ultra protection; sensitive with aloe vera to soothe; fresh for a just showered feeling; and pure, which is unperfumed. Action 3 for men comes in an all-black aluminium can and the women’s version is presented in a pearly white aerosol can.

LAUNCH: UK from September

PRICES: £2.29 for 200ml and £2.59 for 250ml

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