Boots’ own C&T brand No7 is to enter the growing male grooming market with the launch of a comprehensive range of face and body care products.
No7 for Men will feature 11 skus, including 9 face products - Energising Face Scrub, Wake-up Face Wash, Anti-Friction Shave Gel, Anti-Ageing Balm SPF15 and Post-Shave Recovery Balm SPF15, Anti-Shine Lotion, Gradual Tan Face SPF15 and Anti-Fatigue Eye Stick.
In addition the brand will include No7’s iconic Protect & Perfect Anti-Ageing Serum, which has become a hero product in the women’s skin care line-up. The formula will remain unchanged although the packaging will be altered to tie in with the other products.
There are two body products, Multitask Hair & Body Wash and Gradual Tan Body, a hydrating body lotion with a low level-tanning agent.
“Men’s skin is oilier, more dehydrated and less elasticated than women’s skin,” says Steve Barton, Boots Skincare Scientific Advisor. “It’s not yet clear whether all this is a result of shaving, but we do know that the products men use could be better designed to suit their needs.”
The products also feature pump action packaging and squeezable tubes which are claimed to be more convenienet for men to use. The products will be available in store at the end of January.