Nourishing hair care emerges as leading trend in Europe

Published: 14-Jul-2015

A preview into the upcoming Cosmetics Business Markets hair care report

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This week’s Trends column provides a preview of the August issue of Cosmetics Business Markets, which will focus on hair care.

From BB creams to cleansing conditioners, multi-benefit products are driving new launches in today’s hair care market. Research from Kantar Worldpanel shows that one of the reasons why multi-tasking products are so successful in this category is because the benefits that women seek from hair care products vary between countries.

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