Toiletries sales in the Arab Gulf countries remain robust, an oasis of economic and political stability in a turbulent Middle East. Elsewhere in the region, the ongoing conflicts in Syria and Iraq and the rise of the Islamic State has seen toiletries sales plummet. Iran, meanwhile, continues to feel the brunt of international sanctions and its economy is also impacted by regional instability.
Obstacles and opportunities for cosmetics in the Middle East
The industry in the Gulf region is booming despite political strife
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Packaging
Middle East – Conflict vs consumerism
While the cosmetics industry in Lebanon, Jordan and other countries of the Levant have felt the impact of the conflict in Syria, sales throughout the Middle East region continue to grow, particularly in the Gulf states. Fragrance consumption is particularly strong as are deodorants while hair care and skin care product use is becoming more sophisticated. Leading brands include Nivea, Arabian Out, Al Qurashi and Dove
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