Pure Beauty

Olaplex hair loss lawsuit: Is misinformation on TikTok to blame?

By Alessandro Carrara | Published: 21-Feb-2023

Olaplex’s CEO JuE Wong issued a vigorous response following the lawsuit, hitting back at claims that its products cause hair loss

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Lawsuits can have a devastating effect on a brand’s reputation and customer perception. 

The news of a lawsuit filed against Olaplex on 17 February, which claims that its No. 0 to No. 9 products cause hair loss and scalp blisters, has placed the hair care specialist in a precarious situation. 

This is not only from the group of 28 women seeking more than US$75,000 in damages, but also from the intense debate on Olaplex’s product line occurring across social media.

Has the resulting fallout already tarnished the brand’s image?

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