Oriflame exceeds estimated sales growth in 2010
But Q4 proves weaker than expected
Swedish direct sales company Oriflame has announced a sales increase of 8% in local currency and 15% in Euro for the full year 2010, slightly higher than its prediction of 9% growth in local currency, despite poorer than expected revenue in the fourth quarter. According to Oriflame, fourth quarter sales were affected by challenges with the new product registrations in the CIS and a weaker demand than expected in EMEA and the CIS.
The group will publish its full year 2010 report on 16 February.