Overnight hair masks are beloved by time-poor consumers – here’s how to make one

Published: 3-Jan-2024 Featured companies: THG LABS
Manufacturing Hair Care

Kristal Goodman, Head of Product Innovation at THG Labs, shares her tips for an overnight hair mask that works in just one use

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Overnight hair masks are increasing in popularity, appealing to time poor consumers looking to treat, repair, nourish and moisturise both hair and scalp while they sleep.

The number of hair treatments launched that mention ‘night’ has more than doubled since 2021 (according to Mintel GNPD).

Hair treatments should be targeted to provide specific benefits, the most popular in this category being hydration, colour care, repair and shine.

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