P&G expands relationship with BSG

Published: 23-Feb-2007

P&G Professional Care today announced an expanded relationship with Beauty Systems Group (BSG) in the North American professional salon market.


P&G Professional Care today announced an expanded relationship with Beauty Systems Group (BSG) in the North American professional salon market.

P&G Professional Care's exclusive-line brand portfolio will now be available in the majority of BSG professional beauty stores throughout North America. BSG has been awarded a distribution contract for P&G Professional Care brands in the southeastern US. In addition, P&G Professional Care and BSG will have a targeted approach for distributing P&G Professional Care products to salons in the BSG distribution network.

"We are delighted to announce an expanded, strategic relationship between the P&G Professional Care Exclusive Line business and the BSG/Sally Holding Company," stated Reuben Carranza, md, P&G Professional Care Exclusive Line. "The expanded store relationship recognizes the important synergies between P&G Professional Care's direct selling organization and the BSG professional beauty supply store. They will be an excellent partner in the southeast, and our targeted approach for salon distribution, the first of its kind in the US will best serve the needs of individual salons based on their business model."

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