The dragon, known as Slick – a reflection of Palletways’ seamless service, according to the company – features a giant pallet on its back and is the only balloon in the UK with a glass bottom basket.
Paul Komuro, a marketing consultant to Palletways, commented: “As the cosmetic industry is one of the main users of our services we are offering a high profile branding opportunity for companies in the sector on the large pallet, which is a major feature of the balloon.”
The balloon will be appearing at major events around the country over the course of the next year.
