Palletways mascot takes flight

Published: 24-Aug-2010
Packaging Logistics

Palletways, which distributes small consignments of palletised freight to the cosmetics industry, has launched the world’s largest novelty hot air balloon: a 61 foot-tall, smoke breathing dragon. The balloon will act as a marketing vehicle for the logistics provider and comes as something of a celebration following improvements in Palletways’ freight management ability, resulting from the implementation of a pan-European IT platform.

The dragon, known as Slick – a reflection of Palletways’ seamless service, according to the company – features a giant pallet on its back and is the only balloon in the UK with a glass bottom basket.

Paul Komuro, a marketing consultant to Palletways, commented: “As the cosmetic industry is one of the main users of our services we are offering a high profile branding opportunity for companies in the sector on the large pallet, which is a major feature of the balloon.”

The balloon will be appearing at major events around the country over the course of the next year.
See more

You may also like

Packaging

Vetroplas to showcase components from European partners this year at London Packaging Week

Read more
London Packaging Week, 15th & 16th October, Halls S2 & S3, Excel London

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Colour and packaging trends set to dominate beauty in 2026 Soft pink and matcha green colours, and more cinematic beauty campaigns, will dominate next year, alongside marketing that plays into ‘whimsy’ and ‘food indulgence’
  2. Catch up on our free Cosmetics Business Roundtables The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
  3. Vetroplas to showcase components from European partners this year at London Packaging Week London Packaging Week, 15th & 16th October, Halls S2 & S3, Excel London
  4. Packaging Innovation and Sustainable Solutions - ON DEMAND NOW Welcome to the third Cosmetics Business Roundtables event for 2025 where industry experts shared their insights on the subject of Packaging Innovation and Sustainable Solutions.
  5. Discover bold, the new bottle line that blends style and sustainability Introducing Bold, Eurovetrocap's new line of HDPE bottles containing 30% post-consumer recycled (PCR) material, designed to meet the needs of a market that is increasingly focused on sustainability and distinctive design

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

Packaging

Vetroplas to showcase components from European partners this year at London Packaging Week

London Packaging Week, 15th & 16th October, Halls S2 & S3, Excel London
Packaging

Packaging Innovation and Sustainable Solutions - ON DEMAND NOW

Welcome to the third Cosmetics Business Roundtables event for 2025 where industry experts shared their insights on the subject of Packaging Innovation and Sustainable Solutions.
Packaging

Discover bold, the new bottle line that blends style and sustainability

Introducing Bold, Eurovetrocap's new line of HDPE bottles containing 30% post-consumer recycled (PCR) material, designed to meet the needs of a market that is increasingly focused on sustainability and distinctive design
Packaging

The next frontier in beauty: smart packaging by Nuon Medical

Rather than viewing packaging as a passive container, Nuon is pioneering smart applicators that become an active part of skincare performance
Packaging

Irresistible airless packaging: high protection for Sisley’s Sensitive Skin Soothing Care

French brand Sisley chose Aptar Beauty’s Irresistible airless packaging for the launch of their new face cream for sensitive skin
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Colour and packaging trends set to dominate beauty in 2026

Soft pink and matcha green colours, and more cinematic beauty campaigns, will dominate next year, alongside marketing that plays into ‘whimsy’ and ‘food indulgence’
Packaging

Want it all without compromising design? Discover ICONS America IML Tubes

When it comes to captivating shelf appeal, design is everything, especially with packaging that tells a brand’s story
Subscribe now