Pure Beauty

Paul & Joe announces cross-category Paris pop-up store

Published: 11-Apr-2017

The pop-up store will open in the BHV department store in Le Marais, Paris offering the brand's latest lines

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French fashion brand Paul & Joe has opened a pop-up store in the BHV department store in the Paris’s Marais district, an area which is becoming a mecca for small boutiques.

Named ‘Paul & Joe Lifestyle’, it’s situated on the ground floor and will offer all of Paul & Joe’s current lines except male fashion. It includes the Paul & Joe cosmetics line, the fashion lines Paul & Joe Sister and Paul & Joe Femme, a line of beachwear created in collaboration with Cosabella released earlier this year, a new luggage line developed with Eastpak and the company’s latest offer, a line of paper goods and stationery. The shop will be open until

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