Perfect the pout
The formula contains wild mango butter to moisturise and nourish, and Lupinus alburst and wheat seed oil to provide comfort to dry lips. Stay Pout is available in four satin, nude and metallic colours which are said to suit all trends and skin tones.
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Aora makes history as Sephora's first fully plastic-free beauty brand
Read moreThe Mexican-born luxe make-up brand will enter Sephora US on 17 July, making history as the retail giant’s first fully plastic-free beauty brand
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Curated beauty boxes are making talent partnerships more authentic than ever before
Edit boxes are growing in popularity, offering an authentic collaboration between beauty brands and talent. This move, to tap into personal recommendations truly loved by the partner versus simply slapping a name onto a new sku, can lead to new audiences for brands and retailers and a more authentic entry into beauty for talent
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Essie enters its ‘cheeky luxury’ era in a bid to target new consumers
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