Perfumers from drom have supported the AMD Fashion and Design Academy by creating fragrances for its major fashion show NEXT.09.
drom perfumers Barbara Zöbelein, Pierre-Constantin Guéros, Jan Fockenbrock, Alix Miral and Valerie Garnuch-Mentzel were responsible for creating the fragrances, which were designed to add a multi-sensorial element to the show and inspired by the graduates’ collections. Scent concepts included red clothes, masculine street-wear, bohemian-dandy, aldehyde shine and skirts combined with black tops and tights.
The show, which took place on 17 January at Munich’s Zenith Hall, saw guests (with scented invitations) welcomed into a fragrant entrance hall before the perfumers presented their fragrances at the after-show party.