According to the World Luxury Index Brazil report, by Digital Luxury Group (DLG), consumer interest in beauty brands increased by 49% in 2012. Information included in the report, which covers 300-plus brands in multiple segments including fashion, beauty, jewellery, cars, watches and hospitality, is derived from more than 20 million consumer online searches originating from Brazil.
According to the report, spending on beauty and personal care in Brazil is now around $260m annually: roughly on a par with the US. Meanwhile, perfumes and make-up are said to be driving the beauty sector, representing over 90% of consumer interest.
MAC Cosmetics is the undeniable leader in colour cosmetics, with 66% of the make-up market share, thanks to its ‘first mover’ advantage; it has been in Brazil since 2002 and has 25 stores in the country.
The brands generating the greatest surge in online interest, meanwhile, are Make Up For Ever (up 745%), Benefit (up 225%) and Armani (up 108%) – all available in Brazil through Sephora, which is growing its presence in the region, with the opening of two new locations in Rio at the beginning of 2013, and another due to open in São Paolo in July.