Physicians Formula Holdings anticipates 7-10% sales increase

Published: 13-Jan-2012
Colour Cosmetics Finance

Colour cosmetics expected to drive sales growth in 2012

US cosmetics company Physicians Formula Holdings Inc has announced its guidance for full year 2012. The company, which sells products under the Physicians Formula brand in stores including those operated by Wal-Mart, Target, CVS and Rite Aid, is anticipating sales growth in the region of 7-10% for the full year 2012 versus 2011. Growth will be driven, it says, by expected increased retail productivity in colour cosmetics, as well as the larger than anticipated expansion of its new skin care platform to several new retailers in 2012.

It is believed earnings per share will fall between $0.07 and $0.15 for 2012, up from an expected $0.04 to $0.14 loss per share for 2011.

“We are excited by our prospects for 2012. Our investment strategy in 2011 has clearly paid dividends as we were the fastest growing colour cosmetic brand among the top eight brands at point of sale over the last 52 weeks, according to AC Nielsen,” commented Ingrid Jackel, chairwoman and ceo. “In 2012, we intend to reap the benefits of those investments, expanding the productivity of our colour cosmetics business and the distribution of our new skin care platform. As a result we expect to generate strong growth in net sales in 2012 and to return the company to profitability.”
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