E.l.f. Beauty has committed to sourcing 50% clean electricity across its manufacturing suppliers by March 2032, according to the cosmetic giant’s latest impact report.
The report revealed that clean energy use across e.l.f.’s brands’ direct suppliers grew from 2% in 2023 to 14% in 2026, which has been driven by supplier investments.
To promote the impact report further, e.l.f. Beauty “leaked” CEO Tarang Amin’s phone number to its customers via a new marketing stunt.
The beauty giant is giving shoppers a direct line to Amin via a new ‘Dial 0 for Zero Distance’ campaign, where they can talk to the CEO about the causes that matter most to them and how e.l.f. Beauty can help make a difference.
The owner of Hailey Bieber’s beauty brand Rhode has also claimed it was the first beauty company with Fair Trade Certified manufacturing facilities.
The Fair Trade Community Development Fund is said to have supported worker-led initiatives across community, health care, housing and transportation.
Leveraging this further, e.l.f. Beauty partnered with non-profit organisation Rivet across the UK and India in November 2026 to fuel Zero Limits.
This is a youth-led, community-driven initiative to expand access to funding, training and mentorship to create solutions to real-world issues.
“What makes e.l.f. a different kind of company starts with our people and our community,” said Amin.
“We operate with ‘zero distance’, staying deeply connected with one another so we can make progress together to make the world a better place for every eye, lip and face.
“I am proud to share how we make a positive impact in the world while continuing to deliver strong business results.
“And we always strive to raise those bars.”
How else has e.l.f. Beauty made an impact in 2026?
e.l.f. Beauty CEO Tarang Amin
In 2026, e.l.f. Beauty ranked among the top 1% of publicly traded US companies for board diversity.
“This is e.l.f. Beauty’s purpose initiative celebrating positivity, inclusivity and accessibility,” a company statement read.
E.l.f. Beauty aims to increase the number of women and people of colour on US public company boards.
This has seen more than 500 organisations, individuals and companies join the e.l.f.-led coalition to achieve further diversity in boardrooms.
Some 58% of graduates from the e.l.f. Beauty supported board readiness programme from the National Association of Corporate Directors has also already been placed on boards.
Extending its impact on the representation of women in important spaces, parent company e.l.f. Brands partnered with women’s sports consultancy and marketing platform Parity to prepare an international report on the benefits of women in sports.
The report found that women who played sports growing up are nearly 50% more likely to hold leadership roles at work than women who played little or no sports.
E.l.f. Beauty also claimed it is committed to advancing women’s health through the Rhode Futures Fund, which made a US$5m philanthropic commitment to the Foundation for Women’s Health in October 2026.
An e.l.f. Beauty statement read: “The $5m investment over three years supports Rhode founder Bieber’s passion to bring greater awareness and more impactful research to an area that has been historically underfunded.”
The brand owner also donates more than 2% of net profits to causes the community cares about each year, totalling more than $4m for the 2026 financial year.
The company matches all employee contributions during its annual holiday match programme, and Amin and his wife, Hirni, personally match those donations as well.
The impact is said to have reached more than 200 non-profit organisations this year.
E.l.f. Beauty’s net sales soared 51% in the second quarter to $520.8m, helped by the record-breaking launch of Hailey Bieber’s beauty brand Rhode into Sephora Europe.
The performance prompted the beauty brand owner to raise its outlook for the full 2027 financial year.
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