Pure Beauty

Pick your poison: 10 Halloween make-up trends and products for 2019

By Sarah Parsons | Published: 19-Sep-2019

The most popular Halloween beauty trends have been revealed, and they all stem from pop culture

You need to be a subscriber to read this article.
Click here to find out more.

Leaves are turning orange, the air is getting crisper and pumpkin spiced lattes are creeping back onto menus. It can only mean one thing: Halloween season has arrived.

British consumers spent £420m on ghoulish festivities in 2018, according to Mintel, up by 5% on 2017 and this figure is expected to rise next month. With the fangtastic figures indicating Halloween is no longer just for kids, beauty brands have been working hard to help consumers embrace the spirit of All Hallows' Eve and look as elegant as Morticia Addams come the 31st.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like