Piz Buin puts customized self-tanning on dial up

Published: 29-Jan-2009

A new patented system from J&J brand Piz Buin provides five self-tan shades in a single pack. Piz Buin Self Tanning Lotion + Colour Dial features two chambers containing lotion with different levels of DHA, both feeding into the patented dial cap. The user sets the dial to one of the five shades and the correct blend of the two formulas is dispensed.

A new patented system from J&J brand Piz Buin provides five self-tan shades in a single pack. Piz Buin Self Tanning Lotion + Colour Dial features two chambers containing lotion with different levels of DHA, both feeding into the patented dial cap. The user sets the dial to one of the five shades and the correct blend of the two formulas is dispensed.

Piz Buin thinks the dial system will really appeal to those who are uncertain what shade they want to use but also to those looking for a different level of colour depending on the time of year or the occasion.

Suitable for both face and body, the formula is said to be very hydrating and also features a “summer scent” unique to the company to mask the aroma associated with fake tanning products.

The product is making its debut now in the UK, retailing at £17.99 for 240ml, but will be available across Europe.

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