Cosfibel subsidiary Primapack has created a new eyeshadow case for Lancôme.
The multifaceted Destiny Cube is said to follow Lancôme’s brief to create strong perceived value through weight and portability. The cube has been created using injected aluminium, said to have a high density, whilst being lightweight, helping to create a feeling of luxury. According to Cosfibel, this is the first time the material has been used in cosmetic packaging.
The cube has an aubergine coloured lacquer, created using 17 coats of metallic silkscreen, as well as an imitation suede case, also supplied by Primapack.
The cube will debut at next month’s Luxe Pack exhibition in Monte Carlo.