Printemps opens first metaverse store

By Alessandro Carrara | Published: 3-Oct-2022
Digital

An exclusive NFT is being offered to 30 customers, who will be entered into a prize draw when they purchase a product form the virtual store

You need to be a subscriber to read this article.
Click here to find out more.

French department store chain Printemps has opened its first metaverse retail outlet.

The virtual space takes the form of an atrium located within the luxury retailer’s Haussmann store in Paris, France, with windows overlooking the capital’s skyline.

Users are able to navigate to different categories and purchase from

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Printemps
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

L’Oréal to P.Louise: how to master the art of e-commerce in 2026

Read more
L’Oréal may have mastered e-commerce, but Garret Cunningham explains how all beauty brands can improve their online strategies

Trending Articles

  1. Digital nails that change colour in seconds debut at CES 2026 iPolish’s patented technology incorporates electrophoretic nanopolymers in acrylic press-on nails, letting wearers change the shade as often as they want
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Bye clean girl: Why make-up won't be boring in 2026 Prepare to say goodbye to the clean girl aesthetic – as girls (and guys) just wanna’ have fun make-up in 2026. Here’s why colourful, expressive cosmetic looks are back…
  3. Catch up on our free Cosmetics Business Roundtables The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Google’s 2025 trending beauty search terms: Butter yellow, Thanos and mocha mousse Beauty featured heavily in the tech giant's list of searches that have experienced a traffic spike this year, ranging from nail art and hair colour, to avant-garde hair styles
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Sol de Janeiro taps into the viral ‘67’ trend with limited edition fragrance launch The Brazilian beauty brand has leaned into the internet’s obsession with the phrase ‘67’ with Cheirosa 67 – a limited-time-only fruity-amber scent which has sold out in 24 hours

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

L’Oréal to P.Louise: how to master the art of e-commerce in 2026

L’Oréal may have mastered e-commerce, but Garret Cunningham explains how all beauty brands can improve their online strategies
Ingredients

Digital nails that change colour in seconds debut at CES 2026

iPolish’s patented technology incorporates electrophoretic nanopolymers in acrylic press-on nails, letting wearers change the shade as often as they want
Digital

Nuon Medical unveils tech-integrated packaging ecosystem at CES 2026, engineering clinical precision into the point of skin contact

Nuon Medical, a leader in beauty tech innovation, has announced a comprehensive tech-integrated packaging ecosystem at CES 2026
Male Grooming

Kleonne

Kleonne is a curated digital platform dedicated exclusively to elevating men’s skincare and grooming. We partner with premium brands to simplify product discovery, offering a refined environment where consumers can explore high-quality formulations with confidence. Through expert-led content, real-world routines and educational editorial features, Kleonne connects modern men with brands that prioritise performance, craftsmanship and credibility. Our model is built to support brand visibility and trusted engagement, helping men refine their routines while enabling partners to reach a highly targeted and growing demographic
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Bye clean girl: Why make-up won't be boring in 2026

Prepare to say goodbye to the clean girl aesthetic – as girls (and guys) just wanna’ have fun make-up in 2026. Here’s why colourful, expressive cosmetic looks are back…
Recruitment

Unilever’s top marketing boss Esi Eggleston Bracey is stepping down

Chief Marketing and Growth Officer Esi Eggleston Bracey will leave Unilever in January
Retail

How much Brits spent on celebrity beauty brands and AI in 2025 revealed

Hailey Bieber’s Rhode, Kim Kardashian’s Skims and Labubus were among the spending trends of 2025, according to data from UK digital bank Monzo
Subscribe now