Red alert

Published: 28-Dec-2006

The Body Shop (L’Oréal) has launched a limited edition fragrance, in conjunction with MTV, in order to raise awareness and money for Aids.

Rougeberry combines fruity top notes with a floral heart and woody, gourmand base.

The campaign will target the under 25s and all profits will be donated to MTV’s staying alive foundation.

LAUNCH: UK from January

PRICE: £8

The Body Shop (L’Oréal) has launched a limited edition fragrance, in conjunction with MTV, in order to raise awareness and money for Aids.

Rougeberry combines fruity top notes with a floral heart and woody, gourmand base.

The campaign will target the under 25s and all profits will be donated to MTV’s staying alive foundation.

LAUNCH: UK from January

PRICE: £8

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