Regis takeover of PureBeauty and BeautyFirst salons

Published: 21-Jan-2008

Regis Corporation has announced that it has entered into an agreement to acquire the PureBeauty and BeautyFirst salon operations, with a view to re-branding its existng Trade Secret and BeautyFirst salons to one or the other of the acquisitions.


Regis Corporation has announced that it has entered into an agreement to acquire the PureBeauty and BeautyFirst salon operations, with a view to re-branding its existng Trade Secret and BeautyFirst salons to one or the other of the acquisitions.

The PureBeauty and BeautyFirst operations consist of 63 company-owned locations and 51 franchise locations operating in 20 states with consolidated annual revenues of approximately $65 million and system-wide sales are approximately $110 million.

"This transaction will allow us to significantly accelerate our transformation of Trade Secret from a retailer of professional product to a boutique offering a broad assortment of beauty products," commented Paul D. Finkelstein, Chairman and Chief Executive Officer of Regis Corporation. "We will re-brand most of our Trade Secret locations to PureBeauty and most of our Beauty Express locations to BeautyFirst. We will be combining the best of all our brands, bringing together PureBeauty's and BeautyFirst's strength in skin, cosmetics and bath with Trade Secret's existing professional hair care platform and exceptional real estate.

Regis will provide further details of the transaction will be provided on 22 January 2008.

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