Retailers have increasing influence on packaging decisions

Published: 14-Oct-2009

A new survey by ITC-Research has highlighted the growing impact that retailers have on the packaging decision making process for consumer products. The survey, which looks at around 500 packaging decision makers in brand owner and retail companies in nine European countries, has been reviewed by ThePackagingCommunity website, which has revealed that compared to a similar survey in 2007, retailers now have an increasing influence in the packaging decision making process.


A new survey by ITC-Research has highlighted the growing impact that retailers have on the packaging decision making process for consumer products. The survey, which looks at around 500 packaging decision makers in brand owner and retail companies in nine European countries, has been reviewed by ThePackagingCommunity website, which has revealed that compared to a similar survey in 2007, retailers now have an increasing influence in the packaging decision making process.

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