Have you launched an innovative product, brand or campaign in the past 12 months? Then you could be in with a chance of winning at this year's new and improved Pure Beauty Awards 2026. Click here for more information.
This article was originally published in Cosmetics Business’ Skin Care Trend Report. Receive your copy here
Beauty enthusiasts love a new ingredient, particularly when it comes to skin care. From ectoin to exosomes, there is no shortage of buzzing actives for consumers to leap on. But when it comes to skin care science, the trends that shape development are not always based on the next new thing.
Mark Curry, co-founder of The Inkey List tells Cosmetics Business:
“It’s not always about new ingredients, it’s about better ones. The truth is, the heavy hitters are already here.”
These heavy hitters are retinoids, vitamin C, niacinamide, peptides and ceramides, ingredients which, Curry says “are some of the most rigorously proven tools we have in skin care.”
And they have something else in common: a trend which is seeing brands both reformulate and create entirely new products based on the latest iterations of each of these powerhouse molecules. These stalwarts of skin care are being reimagined through the latest advances in technology to meet higher expectations for efficacy and skin tolerance.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.