Rexam calls for entries to its Foam Formulation Challenge

Packaging supplier Rexam has launched its fifth annual Foam Formulation Challenge, which this year has a focus on baby products.

The challenge laid down by Rexam to manufacturers, contract packagers, distributors and formulators is to create a baby product that can be dispensed by the company’s EZI one-touch mechanical foamer. Formulations will evaluated by an international panel of judges and the winner will receive a €10,000 prize.

“In the US and around the world the market for personal care products for infants continues to grow,” commented Casper Kleiman, product manager - foam, Rexam Personal Care. “Segment acceleration is helped by elevated birth rates for women aged 30+ with higher disposable incomes.”

Rexam’s EZI foamer is said to provide one-hand operation which aids mothers when bathing their babies and provides an instant creamy, rich foam and can be used for products including body washes, shampoos and soaps.

For more information on the Foam Formulation Challenge, contact Wendy Winder wendy.winder@rexam.com