Rhode founders break silence on Hailey Bieber's legal victory: 'We remain confident we will win'

By Alessandro Carrara | Published: 27-Jul-2022
Regulatory Skin Care

Since filing its lawsuit against Bieber and her new skin care brand Rhode, customers have reached out to the fashion label offering their support for the company

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Luxury fashion label Rhode has broken its silence after a New York federal court allowed Hailey Bieber to continue using the name Rhode for her new skin care brand.

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Gen Z are still the most sought-after beauty demographic, but for influence, not spend

With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
You need to be a subscriber to read this article.
Click here to find out more.
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