Dermatologist-founded hair care brand rhute will open its first UK consumer pop-up in London, offering scalp assessments and personalised hair guidance.
The free, one-day event takes place in King’s Cross on 26 September and celebrates the brand’s first anniversary, with Consultant Dermatologist and rhute founder Dr. Aamna Adel attending.
At the Scalp Service Station, guests will receive an up-close assessment using scalp-imaging technology, with the opportunity to discuss their hair and scalp concerns and receive personalised product and routine recommendations.
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Adel told Cosmetics Business that a face-to-face experience was important for rhute's first anniversary.
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