Rimmel takes the mineral path

Published: 11-Dec-2008

Rimmel London has joined the minerals revolution with the launch of Lasting Finish Minerals Loose Powder Foundation. The foundation promises a matte finish that lasts for up to 12 hours and contains a 95% mineral formula that is free of talc, preservatives, fragrance and oil.

Rimmel London has joined the minerals revolution with the launch of Lasting Finish Minerals Loose Powder Foundation. The foundation promises a matte finish that lasts for up to 12 hours and contains a 95% mineral formula that is free of talc, preservatives, fragrance and oil.

The mineral mica provides a smooth feel, while pearl pigments reflect light and boost skin luminosity. Antioxidants protect against free radical damage, while vitamin C promotes collagen synthesis and brightens skin tone.

The foundation is available in five shades and is housed in a pot with a sifter and Kabuki brush.

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