Sara Lee confirms it is looking to opt out of personal care

Published: 1-Apr-2009

Following speculation, Sara Lee Corporation has confirmed that it is reviewing strategic options for its international household and body care business. The company says that it has received expressions of interest and is considering alternatives for the segment, which include the option to divest the business.


Following speculation, Sara Lee Corporation has confirmed that it is reviewing strategic options for its international household and body care business. The company says that it has received expressions of interest and is considering alternatives for the segment, which include the option to divest the business.

Brenda C Barnes, chairman and ceo of Sara Lee, commented: “In keeping with our commitment to value creation, we will carefully evaluate all opportunities and do what is in the best interest of the company and its stakeholders.”

Brands under Sara Lee’s household umbrella include Ambi Pur, Kiwi, Pyrel, Vapona, Biotex and Neutral while Sanex, Duschdas, Radox, Zwitsal, Brylcreem, Prodent and Zendium form the company’s body care segment.

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