Selena Gomez’s Rare Beauty is hosting a new UK-based pop-up this April in collaboration with retailer Sephora.
The Rare Beauty x Sephora Dreamland pop-up, located on London’s Carnaby Street shopping destination, will promote the brand’s new Soft Pinch Matte Bouncy Blush.
Visitors can get shade matched, as well as receive complimentary gifts and participate in games to win prizes.
The pop-up opens to the public for two days on 4 April and 5 April 2025 from 11am to 8pm.
“Shop your Rare Beauty favourites in-person at the event and receive exclusive gifts with purchase – while supplies last,” Rare Beauty said in a statement.
Soft Pinch Matte Bouncy Blush launched on 27 March and is a buildable putty that the brand said blends like a cream but blurs like a powder.
It claims to provide an airy natural matte finish, and is said to be water-, sweat- and humidity-resistant.
Seven shades are available including Hope, a nude mauve; Happy, a cool pink; Worth, a rose hue; Grateful, a soft red; Alive, bright coral orange; and Thriving, a bright raspberry.
Gomez’s Rare Beauty was crowned as one of Time’s Most Influential Companies for 2024.
The cosmetics company was also named as one of the top three most searched-for celebrity beauty brands on Google UK last year, according to data compiled by beauty retailer Justmylook.
The beauty brand, which also pushes a strong mental health message, achieved, on average, 74,000 Google searches per month in the UK last year, the report found.
Rare Beauty was founded in 2020 and it is now reportedly worth an estimated US$2bn.