Sephora launches iPhone app in US
Beauty retailer enhances mobile shopping experience
Beauty retailer Sephora has launched a free iPhone app for the US market in a move to enhance the mobile shopping experience. Sephora to Go is said to combine the ease of use and functionality of the company’s commerce site m.sephora.com with additional features including scanning and video.
"Sephora clients value innovation in beauty products as well as how to shop for beauty products. With the launch of our new Sephora to Go app, we are providing our clients with unique features from Sephora available at their fingertips," says Julie Bornstein, senior vice president of Sephora Direct. "We are committed to leveraging the newest technologies to bring increased functionality and features to our clients, from SephoraMobile to our recently launched BeautyTalk community and now our iPhone app.”
The app allows users to buy products, see the latest launches, view how-to and product video clips, read ratings and reviews, check previous purchases, access their Beauty Insider rewards account and create shopping lists.
Sephora to Go is downloadable on iPhone, iPod Touch and iPad.