Sephora opens inaugural boutique store on London’s Carnaby Street

By Alessandro Carrara | Published: 23-Jul-2026 Alessandro Carrara
Retail

The new store format for the UK offers quicker visits, curated edits, and expert advice without the time commitment of a destination shop

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Sephora opens inaugural boutique store on London’s Carnaby Street

Sephora UK has opened its debut boutique store on Carnaby Street in London.

The smaller-format store opened today (23 July) and was developed as a direct result of customer feedback.

Although Sephora remains committed to rolling out large-format stores in key regional cities, the boutique claims to offer quicker visits, curated edits, and expert advice without the time commitment of a destination shop.

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A follow-up boutique is set to open at Old Spitalfields Market in London on 30 July

The opportunity to experiment with this new store style in the UK is one of the “beauties of being part of Sephora”, Sarah Boyd, Managing Director of Sephora UK, told Cosmetics Business at the store’s pre-launch event.

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