Sephora is set to adopt new safeguard measures related to the marketing of anti-ageing skin care products to kids, following an investigation by the Connecticut Office of the Attorney General.
The LVMH-owned beauty retailer has agreed to a series of enforceable terms to improve the warnings and disclaimers regarding these products, according to Attorney General William Tong, who led the investigation.
This includes requiring all brands that supply Sephora with skin care products to provide warnings and disclaimers about the suitability of their products for children under the age of 13.
Sephora has also been instructed to clearly disclose these warnings and disclaimers on all pages where such products are sold on its website.
Employees who assist consumers will also be trained to identify products that may not be suitable for children under 13, and provide appropriate information concerning the manufacturers’ warnings and disclaimers.
A Sephora spokesperson told Cosmetics Business: "At Sephora, the safety and wellbeing of our customers is our top priority.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.