Shampoos are most innovative sector in the global cosmetics market

Published: 28-Jul-2017
Hair Care

Innovation is driven by sustainability as consumers become more environmentally conscious, according to research by Cosmetics Europe

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Shampoos are the most active area for innovation in the global cosmetics market, according to Cosmetics Europe’s annual report for 2016, with 19% of all cosmetics innovation taking place in the shampoo sector.

Much of the innovation is in the field of sustainability. During 2016, Cosmetics Europe placed a focus on

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