Shiseido has turned its attention to lips with the launch of a new make-up line comprising 20 lipsticks and seven lip pencils.
The Colour Creation line has been created by Shiseido’s artistic director, Dick Page and is said to feature new technology that creates a clearer, truer colour on lips.
Perfect Rouge lipstick includes 20 shades divided into two categories – ‘everyday chic’ and ‘surprising colours’ – which allow the user to create a natural or bolder finish. Colours range from rose and beige hues to more intense orange and fuchsia shades, as well as a signature blood red entitled Dragon. The formula contains a translucent red pigment, which reflects all light as red, helping to add an intense brilliance to the lip colours. In addition a dual optimising powder helps to adjust colour to ensure the skin looks vibrant in different light conditions, and a satin smooth pearl pigment adds lustre and smoothness to the lip colour. And Super Hydro-wrap Vitalizing DE, originally formulated for Shiseido’s skin care products, creates a protective veil over lips, sealing in moisture and preventing dryness.
Smoothing Lip Pencil meanwhile is said to create a smooth, non-powdery, smudge resistant finish that helps enhance lip colour. The product also features a lip brush to aid application.