To deliver a customized, portable luxury experience for on-the-go refilling, Silgan partnered with Groupe Pochet, combining a molded glass bottle with a 13 mm threaded (screw) neck and a new version of Silgan’s Melodie Pirouette SNI 13 pump, engineered for full compatibility with this threaded-neck finish.
Known for its premium appeal, the Melodie Pirouette pump offers a range of spray experiences from Silgan’s “Emotions of Spray” collection, enabling consumers to replicate the fragrance experience, whether at home or on-the-go. Designed and built to withstand frequent and multiple refills over time, the Melodie Pirouette pump also enables fragrance brands to maintain a lasting connection with consumers.
Together, Silgan’s Replay Connector refill system and its threaded, removable Melodie Pirouette SNI 13 pump enable the company to expand its portable fragrance refill portfolio beyond glass vials.
“Until now, customers who wanted to develop a complete range of refillable molded glass bottles had to sacrifice either format or distinctive brand packaging. To overcome this limitation, we developed a new version of the Melodie Pirouette SNI 13 pump to support brands in their positioning and portable luxury offering ,” explains Sandy Gregory, Marketing Director of the Fragrance division.
Shared innovation
The partnership combines the expertise of both companies. Groupe Pochet developed the first molded glass bottle with an SNI 13 screw neck, enabling Silgan to customize its Melodie Pirouette SNI 13 pump. Together, these innovations give brands a refillable solution across a full range of molded glass sizes, including on-the-go formats.
Strengthening brand identity through elegance
Glass packaging conveys quality, luxury and authenticity. Molded glass reinforces this sense of prestige and brand differentiation by giving brands creative freedom to develop distinctive packaging with a wide range of decorative options.
This innovation, for which a French patent application has been filed, introduces a new refillable solution that enables fragrance brands and houses to build stronger, more memorable connections with consumers.
Silgan® and Melodie Pirouette® are registered trademarks of Silgan Dispensing Systems Corporation. Replay™ is a trademark of Silgan Dispensing Systems Corporation.
