Small businesses that are championing vegan beauty

Published: 20-Nov-2023

To celebrate World Vegan Month this November we've spoken to a few companies about why vegan certification is important to their brand's mission

In November 1944, the founding members of The Vegan Society coined the term 'vegan' and sowed the seeds for the world's first vegan society.

At the heart of the charity stands the Vegan Trademark. Established in 1990 by The Vegan Society, this internationally recognised certification has been a cornerstone in making vegan products more accessible.

In 1994, World Vegan Month was born to commemorate the vibrant vegan community. Now, every November, World Vegan Month is celebrated around the world as a time to shine a light on the vegan movement.

Small and medium-sized enterprises play a vital role in our mission at the Vegan Trademark. So, to celebrate World Vegan Month this November we've spoken to a few of these companies about why vegan certification is important to their brand's mission.

Celebrating small businesses that are championing vegan beauty.

Small businesses are making a significant impact in the vegan beauty industry. These companies often stand out for their focus on sustainability and ethical practices. 83% of shoppers want to see more vegan-certified cosmetics and toiletries, and many small brands have met this consumer demand by registering their vegan cosmetics products with third-party certifications, such as the Vegan Trademark.

Small businesses that are championing vegan beauty

Loopeco is a small cosmetics brand with a strong commitment to waste reduction and to carbon neutrality. By employing a circular economy model and partnering with Carbon Footprint Ltd. to plant trees in vulnerable areas across the South East of the UK, Loopeco stands out as an inspiring model for how small businesses can truly make a difference in the beauty industry.

Small businesses that are championing vegan beauty

Another remarkable Vegan Trademark-certified brand is Anara Skincare. This small business is thriving by focusing on making inclusive products with “vegan, cruelty-free and natural origin” ingredients. “At Anara Skincare our desire from the conception of the brand was for our entire range to be Vegan and Cruelty Free. We knew from the start that we wanted more than to just state these credentials, we wanted certifications from trusted and internationally reputable organisations and The Vegan Society was our first choice. As a small startup brand, we are immensely proud that our entire range has been certified by the Vegan Trademark. Their dedication, guidance, and support has been truly wonderful.” - Arati Nar, Founder of Anara Skincare.

Small businesses that are championing vegan beauty

Noughty is a “British born” company, “on a mission, to exceed the performance of premium conventional hair and body care with natural alternatives that won’t cost the earth - literally” - as stated on their website -, that offers a wide range of cosmetics products that are both vegan and cruelty-free. Noughty has captured the attention of conscious consumers who seek high-quality and sustainable options. Their commitment to using natural ingredients and avoiding harmful chemicals and their aim to give open and transparent information about the ingredients of their products sets them apart in the market.

"Celebrating our Vegan Trademark certification isn't just a badge for us; it's a testament to our unwavering commitment to ethical and sustainable practices. At Noughty, we believe that beauty should be kind to the planet, its creatures, and ourselves. Our Vegan Trademark certification is not just a mark; it's a promise to our customers that they can trust us. We proudly showcase The Vegan Society’s certification in every interaction, from engaging with our retailers to our internal communications, and even on our product packaging. It's a symbol of integrity and quality that our customers recognise and appreciate. The trust we have built is evident through the customers who reach out to us, sharing stories of how The
Vegan Society’s Vegan Trademark reassures them. It's these heartfelt testimonials that fuel our passion to continuously uphold the highest standards, ensuring that our customers not only love our products but also trust the values we stand for.” - Robyn Butler, Brand Manager, Noughty.

These businesses are examples of how size doesn’t set back the ability to make a positive impact in the vegan beauty industry. By championing sustainability, innovation, and ethical practices, Loopeco, Anara Skincare, and Noughty demonstrate that small businesses can lead the way in driving positive change. Their strong points, such as Loopeco's carbon neutrality and waste reduction efforts, Anara Skincare's inclusive approach to skincare, and Noughty's focus on the transparency of their vegan and cruelty-free hair care products, showcase their commitment to providing exceptional options for conscious consumers.

An affordable vegan certification with many other benefits: Why and how to register with the Vegan Trademark.

Registering vegan products with the Vegan Trademark offers small businesses a range of benefits beyond just certification, from credible brand awareness, market insights, and access to the vegan community to discounted advertising opportunities, social media promotion, competitions, and product exposure at events.

Being certified by The Vegan Society solidifies a brand's credibility in the vegan industry, as it is backed by a trusted and recognised third-party organisation.

We offer tailored quotes based on company size and the number of products, ensuring affordability for all, from emerging startups to established conglomerates. We include product updates and additions within your package, allowing non-vegan brands to grow with us as they expand their vegan-friendly product lines.

Alongside being able to use the trusted Vegan Trademark certification on your packaging and promotions, the Vegan Trademark team offer a Marketing Toolkit, which provides access to a plethora of marketing opportunities, aiding you in promoting your registered products effectively. You won't be alone on this journey; we're here to support you every step of the way!

All profits raised by the Vegan Trademark certification go back into our charity The Vegan Society. Therefore, when a brand certifies their products with the Vegan Trademark not only are they gaining the prestige of the certification, but they are also contributing to our charitable work in the vegan movement. You can find out more about our charitable mission on our website here.

52% of UK shoppers are not confident in identifying animal-derived ingredients in cosmetics and toiletries. By obtaining the Vegan Trademark, small businesses can assure these shoppers that their products are free from animal-derived ingredients, providing them with the confidence they seek. To register with the Vegan Trademark, visit this website and fill in the contact form to obtain more information on the certification process and an initial and tailored quote. The Vegan Trademark team is dedicated to supporting small businesses and ensuring that vegan beauty remains affordable and accessible for all.

It is fantastic to see so many small businesses at the forefront of championing vegan beauty. Their commitment to sustainability, innovation, and ethical practices, combined with the assurance provided by third-party vegan certifications, makes for a strong combination! The Vegan Trademark plays a crucial role in supporting these businesses by providing an affordable certification process and addressing the concerns of consumers who struggle to identify animal-derived ingredients. By registering with the Vegan Trademark, small businesses can not only gain credibility and recognition but also contribute to the charitable aims of The Vegan Society.

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