Bourjois is attempting to bypass its competitors by opting for a refined and brightly coloured coffret for its Christmas packs. Store shelves will feature 11 eau de toilette skus presented in the Smartbox coffret, a patented Cosfibel standard item.
The Smartbox is part of the covered and folding cardboard box and coffret range created by Cosfibel Polysensoriel, Cosfibel's creation centre. Smartbox is a folding cardboard base containing a thermoformed wedge. Both are wrapped in a transparent sleeve to let the product show through.
Smartbox aims to combine the refined look of rigid cardboard boxes and the practicality of transporting and stocking folding boxes. It has numerous possibilities for customisation and is said to represent good value.
Bourjois' Christmas packs will feature the Lovely Girl coffret, an item in the Clin d'œil line featuring a sparkly and light offset decoration with flowers and butterflies in hot pink, orange and lime green for visual impact. The transparent sleeve unveils the edt spray and two gifts - a hot pink mini bag in silky beaded fabric with shoulder strap for a mobile phone and an accessory the mobile phone jewel. A male version of the coffrets is also available.