Social e-commerce hailed the future of ‘genius’ brands

By Becky Bargh | Published: 13-Jan-2020
Retail Marketing

Nearly 50% of social commerce sites saw sales grow between 1% and 20% in the last 18 months

You need to be a subscriber to read this article.
Click here to find out more.
Social e-commerce hailed the future of ‘genius’ brands

Digital retail channels, including mobile and social, are giving bricks-and-mortar stores a run for their money, according to new findings.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
Olehenriksen to open sweet-inspired Scandiland pop-up in New York

Olehenriksen to open sweet-inspired Scandiland pop-up in New York

Read more
The pop-up event in New York, US, takes inspiration from the beauty brand’s Scandinavian heritage as Olehenriksen’s celebrates the launch of its newest Pout Preserve Peptide Lip Treatment, Scandi Candy

Trending Articles

  1. Rhode lands in Sephora Europe, marking retail expansion with Café Rhode pop-up Hailey Bieber’s beauty brand is now available to shop via Sephora across Europe and the UK, with Rhode marking the next step in its global expansion through a pop-up bistro and in-store takeovers
  2. H&M Beauty names actress Sharvari first-ever Indian brand ambassador As H&M Beauty’s first India ambassador, actress Sharvari will lead the brand’s beauty communication in the region’s fast-growing beauty market, including promoting a new make-up assortment for Christmas 2026
  3. Tower 28 to host first-ever pop-up with Sephora to celebrate its community The beauty brand by Amy Liu is hosting beach-themed pop-up, Sensitive Club, in Venice, California, this month, claiming to be a ‘love letter’ to its fans and ‘an exercise in community-building’
  4. Lush named among 11 ‘trailblazers’ supporting women in the workplace Beauty brand and retailer Lush has been highlighted as a standout company for female employees in the 2026 Women in Work Gender Equity Measure (WiW GEM) Report produced with LinkedIn

Upcoming event

British Beauty Week 2026

12-25 October | London, United Kingdom See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
Olehenriksen to open sweet-inspired Scandiland pop-up in New York

Olehenriksen to open sweet-inspired Scandiland pop-up in New York

The pop-up event in New York, US, takes inspiration from the beauty brand’s Scandinavian heritage as Olehenriksen’s celebrates the launch of its newest Pout Preserve Peptide Lip Treatment, Scandi Candy
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Lancôme unveils ‘I’m Fine’ platform to support women’s mental health and drive ‘positive societal change’

Lancôme unveils ‘I’m Fine’ platform to support women’s mental health and drive ‘positive societal change’

The new global programme by the L’Oréal-owned beauty brand aims to raise awareness around women’s mental health, with Lancôme Brand Ambassadors Demi Moore, Christy Turlington, Zoé Saldaña and Vanessa Kirby sharing personal stories
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Meet the host of the Pure Beauty Awards 2026: Ateh Jewel

Meet the host of the Pure Beauty Awards 2026: Ateh Jewel

Broadcaster and entrepreneur Ateh Jewel talks beauty innovation, impactful moments and what she is most excited for on the night ahead of her return to host the Pure Beauty Awards 2026, which takes place in London on 15 October
Skin Care
From selfie to shelf: how AI skin analysis is changing beauty retail

From selfie to shelf: how AI skin analysis is changing beauty retail

AI skin analysis is moving beyond the digital consultation. For beauty retailers, the technology is becoming a product discovery tool, connecting individual skin needs with ingredients and products across e-commerce and physical stores
Marketing
SID MEDICOS expands LemonBottle global webinar programme, drawing participation from over 20 countries

SID MEDICOS expands LemonBottle global webinar programme, drawing participation from over 20 countries

Global beauty and aesthetics company SID MEDICOS Co., Ltd. announced that it is expanding the LemonBottle Global Webinar, an online education programme through which aesthetics professionals share their product experience and practical expertise
Finance
Boots sold for $8.9bn to billionaire family behind Primark

Boots sold for $8.9bn to billionaire family behind Primark

Private equity firm Sycamore Partners and Stefano Pessina, former Executive Chairman of Boots, have sold the UK health and beauty retailer to Canada’s Weston family in a multi-billion-dollar deal
Skin Care
What are the trends shaping beauty and wellness fulfilment right now?

What are the trends shaping beauty and wellness fulfilment right now?

Beauty trends can change quickly. Looksmaxxing, skin longevity, peptides, seasonal scents and colour palettes, and hybrid products such as skin tints are all influencing what consumers are looking for. But behind those trends, fulfilment is having to adapt too
Subscribe now