Launched in three of the Brazilian-inspired brand’s signature accents – Cheriosa 62, Cheriosa 68 and Cheriosa 40 – the fragrance is said to glide onto skin to deliver a concentrated scent that lasts up to ten hours.
The product comes as jelly formulas continue to grow in popularity across beauty, increasingly seen in blush and lip colour formulations, but Sol de Janeiro has set out to bring this fun formula to the world of fragrance.
Heather Forcari, Executive Director of Global Education for the brand, told Cosmetics Business: “We loved the sensorial nature of jelly textures and wanted to translate that into fragrance because it makes scent feel more intuitive and modern.
“A jelly balm [in a] solid format lets you apply fragrance directly to skin in a way that feels active and personal.
“Our Jelly Perfume Balms let you swipe, layer and go, wherever you are, turning fragrance into something tactile and ritual-driven rather than just a spray in the air.”
The alcohol-free balm is also said to enter a completely new territory from a formulaic level.
Forcari explained: “This was our first solid fragrance format, so it required a very different approach than an alcohol-based mist.
“We formulated an alcohol-free balm using premium fragrance oils that could melt into the skin while still delivering a concentrated scent.
“We also spent a lot of time perfecting the texture so it would glide onto skin smoothly with a non-sticky, touchable feel; something you could swipe freely while still experiencing the full Cheirosa fragrance profile.”
The result is a fragrance that claims to deliver up to ten hours of scent, with the intention of being layered with Sol de Janeiro’s other skus – the brand is known for its body mists and body creams.
“Because the balm is concentrated and applied directly to skin, it delivers up to ten hours of wear,” explained Forcari.
“It is especially effective when layered with our body creams and perfume mists, helping extend the life of those scents throughout the day.
“The goal was to heighten scent and amplify longevity while giving people flexibility in how they wear fragrance.”
While the scents are an extension of Sol de Janeiro’s existing offering, the product format marks the start of a new category for the brand.
“Jelly Perfume Balm is our first solid fragrance format and represents a new way for us to think about how Cheirosa can show up in people’s lives,” explained Forcari.
“Right now, our focus is on establishing this as a core extension of the Cheirosa ritual, but creatively it opens up exciting possibilities for how fragrance can be worn, layered and experienced.”
Aside from its formula, the launch also taps into another trend – beauty merchandise – as it lands alongside keychains for use on-the-go.
“Jelly Perfume Balm was designed to be taken everywhere, so the keychain felt like a natural extension of that idea,” said Forcari.
“It keeps the balm within reach for easy touch-ups and reinforces fragrance as a lived-in ritual.
“We are seeing consumers gravitate toward beauty accessories because they make products feel more personal, collectible and part of daily life, not just something that lives on a vanity.”
Related content:
- Sol de Janeiro taps into the viral ‘67’ trend with limited edition fragrance launch
- Can anything be a keyring? Here’s how to Labubu-ise your cosmetics
- Indie fragrance players outpaced beauty giants by 16% in 2025
- Beauty merch is big business for Gen Z and millennial brands
- Branded beauty toys are the next cult status purchase – for now
