South Asian cosmetics markets grow as consumers embrace local brands

Published: 9-Nov-2016

More and more local brands are benefiting from the region's continued growth as middle class tastes expand

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South Asia’s growing personal care product sector is of increasing importance to international brands, with growing middle classes among vast populations creating a honeypot market with consumers, many accustomed to English-language marketing.

As the region’s hub and overwhelmingly most populous country, India’s beauty and personal care industry will generate sales worth

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