The Spanish Biotherm subsidiary of the L'Oréal group is to spearhead the French major's new "dermobiotic cosmetics" strategy focused on the repositioning of the Biotherm brand in a range of products to counter ageing. The calculation is that by 2025 41.5% of the European population, the US and Japan will be over 50 compared with 35% in 2005. Guillaume de Lesquen, international director general for Biotherm, said that Spain would be a key market in the relaunch of the brand.
Spain heads Biotherm's dermobiotic cosmetics strategy
The Spanish Biotherm subsidiary of the L'Oréal group is to spearhead the French major's new "dermobiotic cosmetics" strategy focused on the repositioning of the Biotherm brand in a range of products to counter ageing. The calculation is that by 2025 41.5% of the European population, the US and Japan will be over 50 compared with 35% in 2005. Guillaume de Lesquen, international director general for Biotherm, said that Spain would be a key market in the relaunch of the brand.
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![A forgotten ancient marine material is entering modern skincare]()
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Once transformed into sea silk and prized among the Mediterranean's luxury materials, byssus has largely disappeared from modern material culture. Seastex is bringing it back in an unexpected form. Byssup™ transforms responsibly sourced mussel byssus into a natural marine protein powder for cosmetic innovation. With its own newly recognised INCI name, could this ancient biomaterial become beauty's next niche ingredient?
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Click here to find out more.
Click here to find out more.
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