The Spanish Biotherm subsidiary of the L'Oréal group is to spearhead the French major's new "dermobiotic cosmetics" strategy focused on the repositioning of the Biotherm brand in a range of products to counter ageing. The calculation is that by 2025 41.5% of the European population, the US and Japan will be over 50 compared with 35% in 2005. Guillaume de Lesquen, international director general for Biotherm, said that Spain would be a key market in the relaunch of the brand.
Spain heads Biotherm's dermobiotic cosmetics strategy
The Spanish Biotherm subsidiary of the L'Oréal group is to spearhead the French major's new "dermobiotic cosmetics" strategy focused on the repositioning of the Biotherm brand in a range of products to counter ageing. The calculation is that by 2025 41.5% of the European population, the US and Japan will be over 50 compared with 35% in 2005. Guillaume de Lesquen, international director general for Biotherm, said that Spain would be a key market in the relaunch of the brand.
You may also like
Ingredients
![Merit expands its presence in fragrance with second scent launch, New Wave]()
Merit expands its presence in fragrance with second scent launch, New Wave
Read moreThe minimalist beauty brand is extending its fragrance offering with New Wave L’Extrait de Parfum, which claims to break ‘the traditional rules of perfumery’ by reimagining a classic Ambre 83 structure. It follows on from the success of Merit’s first fragrance launch, Retrospect
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
Ingredients
![Merit expands its presence in fragrance with second scent launch, New Wave]()
Merit expands its presence in fragrance with second scent launch, New Wave
The minimalist beauty brand is extending its fragrance offering with New Wave L’Extrait de Parfum, which claims to break ‘the traditional rules of perfumery’ by reimagining a classic Ambre 83 structure. It follows on from the success of Merit’s first fragrance launch, Retrospect
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Marketing
![Lancôme unveils ‘I’m Fine’ platform to support women’s mental health and drive ‘positive societal change’]()
Lancôme unveils ‘I’m Fine’ platform to support women’s mental health and drive ‘positive societal change’
The new global programme by the L’Oréal-owned beauty brand aims to raise awareness around women’s mental health, with Lancôme Brand Ambassadors Demi Moore, Christy Turlington, Zoé Saldaña and Vanessa Kirby sharing personal stories
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Finance
![Rituals pledges €20 million to improve youth mental wellbeing worldwide]()
Rituals pledges €20 million to improve youth mental wellbeing worldwide
The Dutch beauty brand is investing €20m in youth mental wellbeing programmes over the next two years to help ‘proven approaches reach more young people’, supporting initiatives focused on creating ‘resilience’ and ‘connection’
